Publications | LUP Student Papers

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2024
Mark Diamonds & Disruption: Evaluating Brand Identity Fit in "Inside the Box" vs. "Outside the Box" Co-Branding Strategies - A Case Study of Tiffany & Co.
Sass, Fenja ^LU ; Bergen, Helen ^LU and Keller, Magdalena Marie ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Master (One yr)
Mark Safeguarding Luxury: Managing Exclusivity and Brand Image During Downward Line Extensions
Lürkens, Anna ^LU ; Rahikka, Milla Maria ^LU and Li, Jiayuan ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Master (One yr)
2023
Mark The Art of Shielding Luxury Brands: Defensive Strategies for Success
Frithiof, Carl Oscar ^LU ; Karlsson, Stefan ^LU and Vesterberg, Arvid ^LU (2023) FEKH29 20231
Department of Business Administration
- Bach. Degree
2022
Mark Heritage luxury brands in millennial times
Sun, Zehui ^LU ; Cheng, Xiaoyuan ^LU and Sukaj, Tanja ^LU (2022) BUSN21 20222
Department of Business Administration
- 1st term paper
2018
Mark Does Communicating Sustainability Raise Luxury Brand Equity? An Experimental Study
Anzer, Julia ^LU and Signorelli, Enrico ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2014
Mark Luxury Branding - A tale without a history
Lindberg, Jacob ^LU and Backlund, Karl ^LU (2014) SKOK01 20141
Department of Strategic Communication
- Bach. Degree

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