Publications | LUP Student Papers

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2024
Mark Gamified Brand Building: Brand Empowerment in Video Games
Papangeli, Dimitra ^LU and Fredmark, Ida Xing ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark In the Spotlight or Blending In: Navigating Product Placement Interaction Levels in VR Gaming
Grigaliunas, Julius ^LU and Dardeau, Elsa ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2015
Mark Fear, the way to effective product placement?
Johansson, Angelika ^LU ; Lidén, Cecilia ^LU and Persson Mörk, Malin ^LU (2015) FEKH29 20151
Department of Business Administration
- Bach. Degree
2013
Mark Produktplacering i svenska bloggar - en kvalitativ studie av e-womeffekter ur ett företagsperspektiv
Bogatyrev, Liza ^LU and Lindberg, Ebba (2013) FEKH29 20131
Department of Business Administration
- Bach. Degree
2006
Mark Product Placement - licence to mislead?
Trolle, Madeleine (2006)
Department of Business Law
- Bach. Degree
Mark Brands Transfer of Meaning: An analysis of brands roles within product placement
Syversen, Anette and Sjöblom, Emilia (2006)
Department of Business Administration
- Master (One yr)

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