Publications | LUP Student Papers

1 – 3 of 3

show: 10
|
sort: year (new to old)

News feed Embed this list Save this search Mark all Export

Cancel

Embed this list

copy and paste the html snippet below into your own page:

<iframe src="https://lup.lub.lu.se/student-papers/search/publication?embed=1&q=keywords+exact+%22Retro+Branding%22&amp;hide_pagination=1&amp;hide_info=1&amp;hide_options=1"
  width="100%"
  height="400"
  allowtransparency="true"
  frameborder="0">
</iframe>

2025
Mark Everything Old is New Again: The importance of sequencing emotional and rational message appeals to induce willingness to try for new, retro FMCG products
Mierswa, Natalie ^LU and Lichius, Lara Sophie ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Back to the Future: Young Consumers Explore the Past With Retro Branding
Wikström, Oscar ^LU and Hillman, Axel ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2019
Mark Activating A Brands Track Record Using Retro Branding
Heed, Niklas ^LU and Bäck, Malte ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)