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- 2024
-
Mark
Star-Crossed Luxury - A quantitative study on the relationship between Perceived Brand Identity Fit of unconventional luxury fashion collaborations, Brand Loyalty, and Purchase Intention
(
- Master (One yr)
-
Mark
Milking the Industry: The Expiration Date of Brand Rivalries An in-depth qualitative study unraveling consumer attitudes toward an inter-firm brand rivalry in the Swedish milk industry
(
- Master (One yr)
- 2019
-
Mark
Social Media Influencers as Human Brands
(
- Master (One yr)