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- 2025
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Mark
Innovation or Infringement?
- Master (One yr)
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Mark
Cross-Border Employment Strategy: Talent Attraction and Corporate Competitive Advantage
- Master (One yr)
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Mark
From Local Champions to Global Players: A Comparative Study of Chinese Automotive Brands’ Global Strategies across the Timeline
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
LinkedIn as a Strategic Brand‑Building Tool: A Dual Perspective on Personal and Corporate Branding
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
The Silver Generation’s perception of sustainable fashion marketing
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
How does taking a political or social stance influence the way consumers form associations and expectations of a brand?
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
The Shadow Communication Model
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
"Established Since...": How Pioneer Brands Use Time in Heritage Branding
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
From Cheap to Charming: Rejuvenating Low-Cost Brands
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
European Consumers’ Perceptions of Chinese Smartphone Brands: At the Intersection of Nation Brand Image, Country-of-Origin, and Product Brand Image
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)