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2022
Mark Best Friend or Acquaintance? Exploring Brand Relationships between Consumers and Plant-Based Food Brands
Tran, Thi Hong Anh ^LU and Liu, Chia-Yin ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Plant-based Meat Alternative Products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective
Mishra, Akankshya ^LU and Martinez Miracle, Laia ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark Ideologies Mediating Brands Taking a Political Stance: A Socio-cultural Perspective on How Consumers Draw from Different Ideologies in their Meaning-making of Brands that Take a Political Stance
Carbone, Maria Agustina ^LU and Pétursdóttir, Agnes Ýr ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Shaping Vegan and Sustainable Consumption: A Case Study on Maria Nila
Hansson, Ninette ^LU and Cousyn Johansson, Vanille ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)

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