Publications | LUP Student Papers

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2022
Mark Fast or Furious: A study of attributes important to the online customer experience in fast fashion shopping
Abrahamsson, Linnea ^LU and Sayd, Maria Guadalupe ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Homo Gamicus
Chevance, Sterenn ^LU ; Steinsvik, Kornelija ^LU and Pehrson, Alice ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Identity Construction through Consumer Collectives: A qualitative study on how consumers construct their identity within the beauty community on Tiktok
Rammasi, Isabella ^LU and Pétursdóttir, Karólína ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark What makes my behavior speak louder than my attitude
Messelt, Molly ^LU and Ekdahl, Miranda ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Can parasocial relationships make consumers blind?
Idberg, Lovisa ^LU and Kielaityte, Kristina ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox
Walde, Julia ^LU and Blom, Johanna ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark How Italian and Spanish consumers make sense of their consumptionj of glocalised products
Di Mase, Eleonora ^LU and Clemente Romero, Sergio ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark The (Mis)alignment between Offline and Online Brand Image
Johansson, Sophie ^LU ; Källström, Emma ^LU and Erikson, Madeleine ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)