Homo Gamicus
(2022) BUSN39 20221Department of Business Administration
- Abstract
- This study aimed to understand gamers on a deeper level and investigate how certain in-game purchases and avatars can assist gamers with their self-expression. Through 12 semi-structured interviews and the support of two theories, we have been able to understand gamers in-depth.
- Popular Abstract
- The findings of this study revealed that by customizing their avatar through free content and in-game purchases, players could express traits of their personality in a way they cannot in other circumstances. This study revealed interesting differences between all player types that affect their avatar and how they use in-game purchases. Developers can also use these conclusions to create appealing in-game content and better target gamers.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9094467
- author
- Chevance, Sterenn LU ; Steinsvik, Kornelija LU and Pehrson, Alice LU
- supervisor
-
- Reema Singh LU
- organization
- alternative title
- Homo Gamicus - A qualitative study of gamers' self-expression through avatars and in-game purchases
- course
- BUSN39 20221
- year
- 2022
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Gaming, In-game purchases, Player Type, Self-Expression, Avatars
- language
- English
- id
- 9094467
- date added to LUP
- 2022-06-29 16:06:02
- date last changed
- 2022-06-29 16:06:02
@misc{9094467, abstract = {{This study aimed to understand gamers on a deeper level and investigate how certain in-game purchases and avatars can assist gamers with their self-expression. Through 12 semi-structured interviews and the support of two theories, we have been able to understand gamers in-depth.}}, author = {{Chevance, Sterenn and Steinsvik, Kornelija and Pehrson, Alice}}, language = {{eng}}, note = {{Student Paper}}, title = {{Homo Gamicus}}, year = {{2022}}, }