Publications | LUP Student Papers

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2022
Mark The Doppelgänger Sentiments: A Qualitative Study on Cultural Branding, Anti-brand Activism and Marketplace Sentiments
Dreslerska, Julita ^LU and Johansson, Sarah ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Brand meaning and brand relationship in the context of a contradictory brand extension - A consumer perspective on ORGANICS by Red Bull
Burian, Celina ^LU and Euler, Ann ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Unboxing Consumer Meanings - A Qualitative Study researching Consumer Relationships with Subscription Models for Everyday Products
Lindner, Veronika ^LU and Bowman, Kevin John ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Fan Community Activities That May Destroy Value
Jayakanth, Chandhni ^LU and Kuruzovic Subo, Anesa ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark What do Consumers Value about Influencer Launched Brands: the Proposition of Human Brand Publics
Carlino, Francesco ^LU and Taylor, Michael ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark Ideologies Mediating Brands Taking a Political Stance: A Socio-cultural Perspective on How Consumers Draw from Different Ideologies in their Meaning-making of Brands that Take a Political Stance
Carbone, Maria Agustina ^LU and Pétursdóttir, Agnes Ýr ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Shaping Vegan and Sustainable Consumption: A Case Study on Maria Nila
Hansson, Ninette ^LU and Cousyn Johansson, Vanille ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2014
Mark Jumping over fences of exclusivity exploring group values through myths in the field of equestrian sports
Väisänen, Jenni ^LU and Persson, Kristina ^LU (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark The World of Second-hand Goods - A Different Community
Jensen, Stine Due ^LU and Hansen, Julie ^LU (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark Att vinna på återvinning - En studie om konsumenters resonemang vid inlämning av avlagda kläder till modeföretag
Ohlsson, Therése ^LU and Isaksson, Fredrika ^LU (2014) FEKN90 20141
Department of Business Administration
- Master (One yr)

your query:: Remove supervisor: Ulver, Sofia