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- 2020
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Mark
Destination branding through local food products: The case of Südtirol / Alto Adige
(
- Master (One yr)
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Mark
Let Us Tell You a Story: Signature Stories – Strategic Messaging in an Intriguing, Authentic & Involving Way
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- Master (One yr)
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Mark
Buy Less and Wear More - How Brand Image Influences Fast Fashion Renting
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- Master (One yr)
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Mark
Understanding Generation Z Consumers Expectations of In-Store Digital Devices in Retailing: A Segmentation Framework
(
- Master (One yr)
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Mark
Impact of Gamification on Social Network Platforms
(
- Master (One yr)
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Mark
Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
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- Master (One yr)
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Mark
Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim
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- Master (One yr)
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Mark
Eco-labels: A Tool to Enhance Sustainable Consumption - A quantitative study about how consumers knowledge and trust in eco-labels can affect purchase intention
(
- Master (One yr)
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Mark
Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.
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- Master (One yr)
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Mark
The high involvement customer journey: A study on customer motivations for touchpoint choice
(
- Master (One yr)