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- 2019
- Green is the New Normal - An exploratory study of how slow fashion companies encourage normalization of sustainability initiatives in the retail store
- Driving Towards the Green - An explorative study on consumers perception of car brands extending to new green vehicles
- Uniquely Universal: MUJI Brand Case Study
- Consumer Trust Towards Fast Fashion Brands and their Sustainable Initiatives - An exploratory study of the Nordic millennial fast fashion consumer
- Examining the Fans’ Perception of Sponsorship Fit in eSports
- Consumer Perception of Brand Image: Country of Origin and Country of Ownership in Electric Vehicle Brands
- Corporate Brand Recovery in the After Wake of a Crisis
- The Untold Story of the Sponsee - A Study of the Sponsorship Strategy of Swedish Elite Football Clubs
- 2017
- Are Pop-Cultural References in Advertising Funny Enough?
- Online Communication of Ecotourism: A Multiple Case Study of NTOs’ Websites
- Addressing the Gap between Theory and Practice-A Marketing-as-Practice Approach
- Changing the game - The effects of a radical logo rebranding strategy on the consumer-brand relationship in football