Responses to product features: An affective neuroscience perspective
Christoforidou, Despina LU and Motte, Damien LU
(2009)
2nd International Conference on Research into Design - ICORD'09
p.379-386
- Abstract
- Design aesthetics concerns the study of the way the features of a product are perceived by an observer. This paper shows that the moment of perception can be advantageously described with the help of results from affective neuroscience. It also shows, among other things, that the affective state of an individual is always prior to a later, slower, conscious cognition, and that it influences judgment during purchase and use. This can also be observed in great detail through the measurement techniques used in affective neuroscience. A comparison with current models of affect in design research is also presented. Finally, results from affective neuroscience allow the designer to play with emotions, knowing which stimuli will have an impact on... (More)
- Design aesthetics concerns the study of the way the features of a product are perceived by an observer. This paper shows that the moment of perception can be advantageously described with the help of results from affective neuroscience. It also shows, among other things, that the affective state of an individual is always prior to a later, slower, conscious cognition, and that it influences judgment during purchase and use. This can also be observed in great detail through the measurement techniques used in affective neuroscience. A comparison with current models of affect in design research is also presented. Finally, results from affective neuroscience allow the designer to play with emotions, knowing which stimuli will have an impact on the individual and when. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1292635
- author
- Christoforidou, Despina
LU
and Motte, Damien
LU
- organization
- publishing date
- 2009
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- consumer response, affective neuroscience, emotional design, theories of affect, industrial design, machine design, maskinkonstruktion
- host publication
- Proceedings of the 2nd International Conference on Research into Design - ICoRD'09
- editor
- Chakrabarti, Amaresh
- pages
- 8 pages
- publisher
- Research Publishing Services
- conference name
- 2nd International Conference on Research into Design - ICORD'09
- conference dates
- 2009-01-07 - 2009-01-09
- ISBN
- 978-981-08-2277-4
- language
- English
- LU publication?
- yes
- additional info
- The authors have contributed equally.
- id
- 0d1c7b9e-cfbd-4748-9211-2c0b895fc2a3 (old id 1292635)
- alternative location
- http://www.designsociety.org/publication/32303/responses_to_product_features_an_affective_neuroscience_perspective
- date added to LUP
- 2016-04-04 10:56:37
- date last changed
- 2022-10-18 02:15:25
@inproceedings{0d1c7b9e-cfbd-4748-9211-2c0b895fc2a3,
abstract = {{Design aesthetics concerns the study of the way the features of a product are perceived by an observer. This paper shows that the moment of perception can be advantageously described with the help of results from affective neuroscience. It also shows, among other things, that the affective state of an individual is always prior to a later, slower, conscious cognition, and that it influences judgment during purchase and use. This can also be observed in great detail through the measurement techniques used in affective neuroscience. A comparison with current models of affect in design research is also presented. Finally, results from affective neuroscience allow the designer to play with emotions, knowing which stimuli will have an impact on the individual and when.}},
author = {{Christoforidou, Despina and Motte, Damien}},
booktitle = {{Proceedings of the 2nd International Conference on Research into Design - ICoRD'09}},
editor = {{Chakrabarti, Amaresh}},
isbn = {{978-981-08-2277-4}},
keywords = {{consumer response; affective neuroscience; emotional design; theories of affect; industrial design; machine design; maskinkonstruktion}},
language = {{eng}},
pages = {{379--386}},
publisher = {{Research Publishing Services}},
title = {{Responses to product features: An affective neuroscience perspective}},
url = {{https://lup.lub.lu.se/search/files/5657621/4178623.pdf}},
year = {{2009}},
}