Marketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising.
Sandberg, Helena LU ; Gidlöf, Kerstin LU and Holmberg, Nils LU
(2010)
1st Nordic Conference on Consumer Research, 2010
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1731475
- author
- Sandberg, Helena
LU
; Gidlöf, Kerstin
LU
and Holmberg, Nils
LU
- organization
- publishing date
- 2010
- type
- Contribution to conference
- publication status
- unpublished
- subject
- keywords
- teenagers, eye-tracking, advertising, exposure
- conference name
- 1st Nordic Conference on Consumer Research, 2010
- conference location
- Vaasa, Finland
- conference dates
- 2010-06-09 - 2010-06-11
- language
- English
- LU publication?
- yes
- id
- 7e6ce1f9-e61e-496c-8f53-9ffd6a54bc53 (old id 1731475)
- date added to LUP
- 2016-04-04 13:23:36
- date last changed
- 2018-11-21 21:13:40
@misc{7e6ce1f9-e61e-496c-8f53-9ffd6a54bc53,
author = {{Sandberg, Helena and Gidlöf, Kerstin and Holmberg, Nils}},
keywords = {{teenagers; eye-tracking; advertising; exposure}},
language = {{eng}},
title = {{Marketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising.}},
year = {{2010}},
}