Brand and market oriented positioning
(2011) Der Markentag p.353-369
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/3408981
- author
- Urde, Mats LU and Koch, Christian LU
- organization
- publishing date
- 2011
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- Positioning, Brand orientation and Market orientation
- categories
- Higher Education
- host publication
- Tagungsband der internationalen Konfernz "Der Markentag 2011"
- editor
- Baumgarth, Carsten
- pages
- 353 - 369
- publisher
- Springer
- conference name
- Der Markentag
- conference dates
- 0001-01-02
- language
- English
- LU publication?
- yes
- id
- 139e7929-4aec-4260-aa99-75491577dc5f (old id 3408981)
- date added to LUP
- 2016-04-04 12:03:57
- date last changed
- 2018-11-21 21:08:48
@inproceedings{139e7929-4aec-4260-aa99-75491577dc5f, author = {{Urde, Mats and Koch, Christian}}, booktitle = {{Tagungsband der internationalen Konfernz "Der Markentag 2011"}}, editor = {{Baumgarth, Carsten}}, keywords = {{Positioning; Brand orientation and Market orientation}}, language = {{eng}}, pages = {{353--369}}, publisher = {{Springer}}, title = {{Brand and market oriented positioning}}, year = {{2011}}, }