Private eco-brands and sustainable market development: towards new forms of SCP governance in food retailing
(2012) Responsible Supply Chain and Networks: Challenges for Governance and Sustainability- Abstract
- This paper explores the issue of private retail governance to deliver SCP. In particular it focuses on the role of private retail eco-brands to promote sustainability both upstream and downstream in the food supply chain. The analysis and discussion centers around the question whether private retail eco-brands are better fitted to introduce sustainability into the food supply-chain than 3rd party eco-labels. Our analysis of collected empirical evidence from European food retailers, with particular focus on Sweden, reveals that while development of private eco-brands appears to benefit the implementation of both supply chain sustainability and green market development, there are a number of challenges associated with development and use of... (More)
- This paper explores the issue of private retail governance to deliver SCP. In particular it focuses on the role of private retail eco-brands to promote sustainability both upstream and downstream in the food supply chain. The analysis and discussion centers around the question whether private retail eco-brands are better fitted to introduce sustainability into the food supply-chain than 3rd party eco-labels. Our analysis of collected empirical evidence from European food retailers, with particular focus on Sweden, reveals that while development of private eco-brands appears to benefit the implementation of both supply chain sustainability and green market development, there are a number of challenges associated with development and use of private eco-brands. From a retailer’s perspective, these challenges are rooted in the complexity of global supply-chains that encounter liability risks and increased transaction costs. The analysis of our empirical findings suggests that retail brand will play a more dominant role in SCP in the future. However, we argue that the continuous value of third-party certification in supporting the implementation of SCP in the food supply chain should not be underestimated (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/3458266
- author
- Chkanikova, Olga LU and Lehner, Matthias LU
- organization
- publishing date
- 2012
- type
- Contribution to conference
- publication status
- unpublished
- subject
- keywords
- private brands, Eco-labels, sustainable governance, supply chains
- pages
- 25 pages
- conference name
- Responsible Supply Chain and Networks: Challenges for Governance and Sustainability
- conference dates
- 2012-11-22 - 2012-11-24
- project
- Sustainable Store
- language
- English
- LU publication?
- yes
- id
- 7f1a2e04-6774-401c-b4ea-c44589aba033 (old id 3458266)
- date added to LUP
- 2016-04-04 13:02:15
- date last changed
- 2023-04-18 18:14:20
@misc{7f1a2e04-6774-401c-b4ea-c44589aba033, abstract = {{This paper explores the issue of private retail governance to deliver SCP. In particular it focuses on the role of private retail eco-brands to promote sustainability both upstream and downstream in the food supply chain. The analysis and discussion centers around the question whether private retail eco-brands are better fitted to introduce sustainability into the food supply-chain than 3rd party eco-labels. Our analysis of collected empirical evidence from European food retailers, with particular focus on Sweden, reveals that while development of private eco-brands appears to benefit the implementation of both supply chain sustainability and green market development, there are a number of challenges associated with development and use of private eco-brands. From a retailer’s perspective, these challenges are rooted in the complexity of global supply-chains that encounter liability risks and increased transaction costs. The analysis of our empirical findings suggests that retail brand will play a more dominant role in SCP in the future. However, we argue that the continuous value of third-party certification in supporting the implementation of SCP in the food supply chain should not be underestimated}}, author = {{Chkanikova, Olga and Lehner, Matthias}}, keywords = {{private brands; Eco-labels; sustainable governance; supply chains}}, language = {{eng}}, title = {{Private eco-brands and sustainable market development: towards new forms of SCP governance in food retailing}}, year = {{2012}}, }