Hip Heritage and Contemporary Tastes : Packaging the Nordic in the American Cultural Market
(2018) In Nordisk museologi 2018(1). p.45-61- Abstract
- This article focuses on two institutions, the American Swedish Institute and the Nordic Heritage Museum that have spent the first part of the 21st century thinking and rethinking what the heritage under their auspices can be. In doing this, the text problematizes the manner in which elements of Nordic history and identity are being re-thought and re-framed in the cultural and economic context of the American heritage market. The article asks, how is heritage affected when it is increasingly framed as a marketable commodity? As part of the analysis the article discusses the manner in which these museums are intensively and consciously striving to be cool and chic, but even trend and fashion sensitive as they position themselves in the... (More)
- This article focuses on two institutions, the American Swedish Institute and the Nordic Heritage Museum that have spent the first part of the 21st century thinking and rethinking what the heritage under their auspices can be. In doing this, the text problematizes the manner in which elements of Nordic history and identity are being re-thought and re-framed in the cultural and economic context of the American heritage market. The article asks, how is heritage affected when it is increasingly framed as a marketable commodity? As part of the analysis the article discusses the manner in which these museums are intensively and consciously striving to be cool and chic, but even trend and fashion sensitive as they position themselves in the growing and competitive market of what we call hip heritage. (Less)
- Abstract (Swedish)
- This article focuses on two institutions, the American Swedish Institute and the Nordic Heritage Museum that have spent the first part of the 21st century thinking and rethinking what the heritage under their auspices can be. In doing this, the text problematizes the manner in which elements of Nordic history and identity are being re-thought and re-framed in the cultural and economic context of the American heritage market. The article asks, how is heritage affected when it is increasingly framed as a marketable commodity? As part of the analysis the article discusses the manner in which these museums are intensively and consciously striving to be cool and chic, but even trend and fashion sensitive as they position themselves in the... (More)
- This article focuses on two institutions, the American Swedish Institute and the Nordic Heritage Museum that have spent the first part of the 21st century thinking and rethinking what the heritage under their auspices can be. In doing this, the text problematizes the manner in which elements of Nordic history and identity are being re-thought and re-framed in the cultural and economic context of the American heritage market. The article asks, how is heritage affected when it is increasingly framed as a marketable commodity? As part of the analysis the article discusses the manner in which these museums are intensively and consciously striving to be cool and chic, but even trend and fashion sensitive as they position themselves in the growing and competitive market of what we call hip heritage.
Keywords: Heritage Making, Cultural Economy, Hip Heritage, Museums, Curatorial Agency, Nordic Culture, Nordic-America, Swedish-America.
(Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/5014047e-4284-4562-984d-1d40204cfbe8
- author
- Gradén, Lizette LU and O'Dell, Thomas LU
- organization
- alternative title
- Hip Heritage and Contemporary Tastes : Packaging the Nordic in the American Cultural Market
- publishing date
- 2018-09-01
- type
- Contribution to journal
- publication status
- published
- subject
- in
- Nordisk museologi
- volume
- 2018
- issue
- 1
- pages
- 45 - 61
- publisher
- Umeå University
- ISSN
- 1103-8152
- DOI
- 10.5617/nm.6397
- language
- English
- LU publication?
- yes
- id
- 5014047e-4284-4562-984d-1d40204cfbe8
- date added to LUP
- 2018-01-30 17:57:06
- date last changed
- 2020-04-14 14:32:18
@article{5014047e-4284-4562-984d-1d40204cfbe8, abstract = {{This article focuses on two institutions, the American Swedish Institute and the Nordic Heritage Museum that have spent the first part of the 21st century thinking and rethinking what the heritage under their auspices can be. In doing this, the text problematizes the manner in which elements of Nordic history and identity are being re-thought and re-framed in the cultural and economic context of the American heritage market. The article asks, how is heritage affected when it is increasingly framed as a marketable commodity? As part of the analysis the article discusses the manner in which these museums are intensively and consciously striving to be cool and chic, but even trend and fashion sensitive as they position themselves in the growing and competitive market of what we call hip heritage.}}, author = {{Gradén, Lizette and O'Dell, Thomas}}, issn = {{1103-8152}}, language = {{eng}}, month = {{09}}, number = {{1}}, pages = {{45--61}}, publisher = {{Umeå University}}, series = {{Nordisk museologi}}, title = {{Hip Heritage and Contemporary Tastes : Packaging the Nordic in the American Cultural Market}}, url = {{https://lup.lub.lu.se/search/files/65875780/Hip_Heritage_and_Contemporary_Tastes_Nordisk_Museologi.docx}}, doi = {{10.5617/nm.6397}}, volume = {{2018}}, year = {{2018}}, }