Potential for Innovativeness: a tale of the Swiss watch industry
(2008) In Journal of Marketing Management 24(1-2). p.169-184- Abstract
- This conceptual paper investigates the way in which some Swiss watch firms respond to innovativeness, their capacity to innovate, and their engagement in the innovation process. A purposeful (judgmental) stratified sampling method was employed, where in-depth interviews with thirteen marketing managers and owners, was carried out over a three-month period. Meaning units (MUs) were abstracted, to compare and discuss with the interviewees until a basic agreement of terms could be made. By providing tangible evidence of qualitative statements, this research suggests that if decision makers wish to influence business performance, they need to be aware of this comprehensive insight into the potential for innovativeness.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/5385676
- author
- Tajeddini, Kayhan LU and Trueman, Myfanwy
- publishing date
- 2008
- type
- Contribution to specialist publication or newspaper
- publication status
- published
- subject
- keywords
- Swiss watch industry, Qualitative research, Capacity to innovate, Innovativeness
- categories
- Popular Science
- in
- Journal of Marketing Management
- volume
- 24
- issue
- 1-2
- pages
- 169 - 184
- publisher
- Taylor & Francis
- external identifiers
-
- scopus:84875621964
- ISSN
- 0267-257X
- DOI
- 10.1362/026725708X273984
- language
- English
- LU publication?
- no
- id
- a1a8f5ff-0b33-495e-a39d-900616251ccc (old id 5385676)
- date added to LUP
- 2016-04-01 11:41:27
- date last changed
- 2024-09-24 02:53:26
@misc{a1a8f5ff-0b33-495e-a39d-900616251ccc, abstract = {{This conceptual paper investigates the way in which some Swiss watch firms respond to innovativeness, their capacity to innovate, and their engagement in the innovation process. A purposeful (judgmental) stratified sampling method was employed, where in-depth interviews with thirteen marketing managers and owners, was carried out over a three-month period. Meaning units (MUs) were abstracted, to compare and discuss with the interviewees until a basic agreement of terms could be made. By providing tangible evidence of qualitative statements, this research suggests that if decision makers wish to influence business performance, they need to be aware of this comprehensive insight into the potential for innovativeness.}}, author = {{Tajeddini, Kayhan and Trueman, Myfanwy}}, issn = {{0267-257X}}, keywords = {{Swiss watch industry; Qualitative research; Capacity to innovate; Innovativeness}}, language = {{eng}}, number = {{1-2}}, pages = {{169--184}}, publisher = {{Taylor & Francis}}, series = {{Journal of Marketing Management}}, title = {{Potential for Innovativeness: a tale of the Swiss watch industry}}, url = {{http://dx.doi.org/10.1362/026725708X273984}}, doi = {{10.1362/026725708X273984}}, volume = {{24}}, year = {{2008}}, }