The role of the supply chain perspective for increased customer orientation
(2007) Annual Logistics Research Network (LRN) conference, 2007 p.660-665- Abstract
- In today’s business landscape the view and role of the customer, or market, in shaping and guiding strategy and the competitive advantage of a business, is given increasing attention within many areas of business theory. By definition the supply chain discipline focuses on suppliers from the perspective of the manufacturer, not customers. However this paper illustrates the use of the supply chain for initiating change towards increased customer orientation from the point of the supplier.
Based on two case studies within the paper packaging industry the aim of this paper is to explore and illustrate the role of the supply chain perspective when initiating change towards increased customer orientation. The aim is also to explore... (More) - In today’s business landscape the view and role of the customer, or market, in shaping and guiding strategy and the competitive advantage of a business, is given increasing attention within many areas of business theory. By definition the supply chain discipline focuses on suppliers from the perspective of the manufacturer, not customers. However this paper illustrates the use of the supply chain for initiating change towards increased customer orientation from the point of the supplier.
Based on two case studies within the paper packaging industry the aim of this paper is to explore and illustrate the role of the supply chain perspective when initiating change towards increased customer orientation. The aim is also to explore and compare the challenges and facilitators of a similar change (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/578251
- author
- Olander Roese, Malin LU
- organization
- publishing date
- 2007
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- Customer orientation, Supply chain boundaries, Strategic change, Paper Packaging Industry, packaging logistics
- host publication
- [Host publication title missing]
- editor
- Lalwani, Chandra ; Mangan, John ; Butcher, Tim and Coronado Mondragon, Adrian
- pages
- 660 - 665
- publisher
- The Chartered Institute of Logistics and Transport (UK)
- conference name
- Annual Logistics Research Network (LRN) conference, 2007
- conference location
- Hull, United Kingdom
- conference dates
- 2007-09-05 - 2007-09-07
- ISBN
- 978-1-904564-19-5
- language
- English
- LU publication?
- yes
- id
- 281bafd9-e070-498e-a9c2-d4d360b94b88 (old id 578251)
- date added to LUP
- 2016-04-04 11:27:47
- date last changed
- 2018-11-21 21:05:01
@inproceedings{281bafd9-e070-498e-a9c2-d4d360b94b88, abstract = {{In today’s business landscape the view and role of the customer, or market, in shaping and guiding strategy and the competitive advantage of a business, is given increasing attention within many areas of business theory. By definition the supply chain discipline focuses on suppliers from the perspective of the manufacturer, not customers. However this paper illustrates the use of the supply chain for initiating change towards increased customer orientation from the point of the supplier. <br/><br> Based on two case studies within the paper packaging industry the aim of this paper is to explore and illustrate the role of the supply chain perspective when initiating change towards increased customer orientation. The aim is also to explore and compare the challenges and facilitators of a similar change}}, author = {{Olander Roese, Malin}}, booktitle = {{[Host publication title missing]}}, editor = {{Lalwani, Chandra and Mangan, John and Butcher, Tim and Coronado Mondragon, Adrian}}, isbn = {{978-1-904564-19-5}}, keywords = {{Customer orientation; Supply chain boundaries; Strategic change; Paper Packaging Industry; packaging logistics}}, language = {{eng}}, pages = {{660--665}}, publisher = {{The Chartered Institute of Logistics and Transport (UK)}}, title = {{The role of the supply chain perspective for increased customer orientation}}, url = {{https://lup.lub.lu.se/search/files/5779249/578273.doc}}, year = {{2007}}, }