The curious case of online information search
(2020) In Current Issues in Tourism 23(3). p.276-279- Abstract
In a rapidly digitalizing world, the increasing importance of online information channels is repeatedly stated. But little is known about the procedure of online information search. This study examines the process of booking a journey via digital devices. It is based on a multi-method approach including interview and experiment. Results show that tourists’ online searching behaviour is less rational than previously perceived. Empirically, the study is based on German tourists in Sweden.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/a4ff7972-0131-4664-9482-4c7cf9a60e22
- author
- Zillinger, Malin LU
- organization
- publishing date
- 2020
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Digital information, experiment, information search behaviour, online information confusion, Sweden
- in
- Current Issues in Tourism
- volume
- 23
- issue
- 3
- pages
- 4 pages
- publisher
- Taylor & Francis
- external identifiers
-
- scopus:85068800639
- ISSN
- 1368-3500
- DOI
- 10.1080/13683500.2019.1639641
- language
- English
- LU publication?
- yes
- id
- a4ff7972-0131-4664-9482-4c7cf9a60e22
- date added to LUP
- 2019-07-24 15:29:31
- date last changed
- 2022-12-15 22:00:59
@article{a4ff7972-0131-4664-9482-4c7cf9a60e22, abstract = {{<p>In a rapidly digitalizing world, the increasing importance of online information channels is repeatedly stated. But little is known about the procedure of online information search. This study examines the process of booking a journey via digital devices. It is based on a multi-method approach including interview and experiment. Results show that tourists’ online searching behaviour is less rational than previously perceived. Empirically, the study is based on German tourists in Sweden.</p>}}, author = {{Zillinger, Malin}}, issn = {{1368-3500}}, keywords = {{Digital information; experiment; information search behaviour; online information confusion; Sweden}}, language = {{eng}}, number = {{3}}, pages = {{276--279}}, publisher = {{Taylor & Francis}}, series = {{Current Issues in Tourism}}, title = {{The curious case of online information search}}, url = {{http://dx.doi.org/10.1080/13683500.2019.1639641}}, doi = {{10.1080/13683500.2019.1639641}}, volume = {{23}}, year = {{2020}}, }