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The Brand I Call Home? Employee–Brand Appropriation at IKEA

Tarnovskaya, Veronika LU (2011) In Branded Lives: The Production and Consumption of Identity at Work
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
employee branding, psychological contract, employer branding
in
Branded Lives: The Production and Consumption of Identity at Work
publisher
Edward Elgar Publishing
ISBN
978 1 84980 092 1
DOI
10.4337/9780857938145.00014
language
English
LU publication?
yes
id
41bbba74-517f-4844-a914-1f69d4637e55 (old id 1747366)
date added to LUP
2010-12-22 10:18:59
date last changed
2016-10-26 13:21:26
@misc{41bbba74-517f-4844-a914-1f69d4637e55,
  author       = {Tarnovskaya, Veronika},
  isbn         = {978 1 84980 092 1 },
  keyword      = {employee branding,psychological contract,employer branding},
  language     = {eng},
  publisher    = {ARRAY(0x7898958)},
  series       = {Branded Lives: The Production and Consumption of Identity at Work},
  title        = {The Brand I Call Home? Employee–Brand Appropriation at IKEA},
  url          = {http://dx.doi.org/10.4337/9780857938145.00014},
  year         = {2011},
}