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Interaction Design Can Be Replaced By Marketing

Muhic, Mirella LU (2013) 22nd Nordic Academy of Management Conference
Abstract
Abstract

Interaction Design and Marketing are two disciplines originating from two different sources and studied at different departments. Yet when looking deeper into the two disciplines to my surprise and to the fact that these two disciplines have not previously been addressed in this way, it reveals that they are very similar, and in many aspects equivalent. This study compares Interaction Design and

Marketing highlighting their similarities and differences with the help of the main literature used in the two fields. The analysis demonstrates the fact that Marketing does cover almost everything of the Interaction Design discipline and even more than that. The only aspect of Interaction Design found to not be covered... (More)
Abstract

Interaction Design and Marketing are two disciplines originating from two different sources and studied at different departments. Yet when looking deeper into the two disciplines to my surprise and to the fact that these two disciplines have not previously been addressed in this way, it reveals that they are very similar, and in many aspects equivalent. This study compares Interaction Design and

Marketing highlighting their similarities and differences with the help of the main literature used in the two fields. The analysis demonstrates the fact that Marketing does cover almost everything of the Interaction Design discipline and even more than that. The only aspect of Interaction Design found to not be covered by Marketing is the specific knowledge of technology and human computer interaction design, which implies that Interaction Design is not as superfluous as it might appear at a first glance. This has opened up for future questions to be answered regarding if Interaction Design can be replaced by Marketing having factors change. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
published
subject
keywords
Interaction Design (IxD), Human Computer Interaction Design (HCI), Marketing, user experience, customer value, information technology
categories
Higher Education
conference name
22nd Nordic Academy of Management Conference
language
English
LU publication?
yes
id
b02e249f-2772-46ba-b13f-0b03381b90c6 (old id 4300641)
date added to LUP
2014-02-11 13:18:17
date last changed
2016-12-02 13:14:42
@misc{b02e249f-2772-46ba-b13f-0b03381b90c6,
  abstract     = {Abstract<br/><br>
Interaction Design and Marketing are two disciplines originating from two different sources and studied at different departments. Yet when looking deeper into the two disciplines to my surprise and to the fact that these two disciplines have not previously been addressed in this way, it reveals that they are very similar, and in many aspects equivalent. This study compares Interaction Design and<br/><br>
Marketing highlighting their similarities and differences with the help of the main literature used in the two fields. The analysis demonstrates the fact that Marketing does cover almost everything of the Interaction Design discipline and even more than that. The only aspect of Interaction Design found to not be covered by Marketing is the specific knowledge of technology and human computer interaction design, which implies that Interaction Design is not as superfluous as it might appear at a first glance. This has opened up for future questions to be answered regarding if Interaction Design can be replaced by Marketing having factors change.},
  author       = {Muhic, Mirella},
  keyword      = {Interaction Design (IxD),Human Computer Interaction Design (HCI),Marketing,user experience,customer value,information technology},
  language     = {eng},
  title        = {Interaction Design Can Be Replaced By Marketing},
  year         = {2013},
}