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Personal branding

Cassinger, Cecilia LU (2015) In The SAGE Encyclopedia of Quality and the Service Economy
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
impression management, branding, self-promotion, commodification
in
The SAGE Encyclopedia of Quality and the Service Economy
editor
Su Mi, Dahlgaard-Park
publisher
SAGE Publications
ISBN
9781452256726
language
English
LU publication?
yes
id
2453acd6-cd9d-4fcd-8e7d-6ebd92e65339 (old id 5156779)
date added to LUP
2015-03-20 09:27:45
date last changed
2016-04-16 08:23:37
@misc{2453acd6-cd9d-4fcd-8e7d-6ebd92e65339,
  author       = {Cassinger, Cecilia},
  editor       = {Su Mi, Dahlgaard-Park},
  isbn         = {9781452256726},
  keyword      = {impression management,branding,self-promotion,commodification},
  language     = {eng},
  publisher    = {ARRAY(0xb1f9f78)},
  series       = {The SAGE Encyclopedia of Quality and the Service Economy},
  title        = {Personal branding},
  year         = {2015},
}