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Reading or scanning? A study of newspaper and net paper reading.

Holmqvist, Kenneth LU ; Holsanova, Jana LU ; Barthelson, M. and Lundqvist, D. (2003) In The mind's eye: cognitive and applied aspects of eye movement research p.657-670
Abstract
Net paper readers have been shown to read deeper into articles than newspaper readers. It has also been claimed that newspaper readers rather scan than read newspapers. Do these findings mean that net paper readers read proportionally more than newspaper readers? This paper presents results showing that in fact net paper readers scan more and read less than newspaper readers. We furthermore investigate whether this result can be expained by the difference in layout, navigation structure and purpose of reading between the two media.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
in
The mind's eye: cognitive and applied aspects of eye movement research
editor
In Hyönä, J. R. and Deubel, H.
pages
657 - 670
publisher
Elsevier
external identifiers
  • WOS:000184646800034
  • Scopus:84942510973
ISBN
0-444-51020-6
language
English
LU publication?
yes
id
046de158-ac3f-48ff-92ac-bf484d5e24cd (old id 793151)
date added to LUP
2008-01-23 15:32:16
date last changed
2016-11-20 04:26:16
@misc{046de158-ac3f-48ff-92ac-bf484d5e24cd,
  abstract     = {Net paper readers have been shown to read deeper into articles than newspaper readers. It has also been claimed that newspaper readers rather scan than read newspapers. Do these findings mean that net paper readers read proportionally more than newspaper readers? This paper presents results showing that in fact net paper readers scan more and read less than newspaper readers. We furthermore investigate whether this result can be expained by the difference in layout, navigation structure and purpose of reading between the two media.},
  author       = {Holmqvist, Kenneth and Holsanova, Jana and Barthelson, M. and Lundqvist, D.},
  editor       = {In Hyönä, J. R. and Deubel, H.},
  isbn         = {0-444-51020-6},
  language     = {eng},
  pages        = {657--670},
  publisher    = {ARRAY(0xc4284e8)},
  series       = {The mind's eye: cognitive and applied aspects of eye movement research},
  title        = {Reading or scanning? A study of newspaper and net paper reading.},
  year         = {2003},
}