An Investigation of Engagement in the Context of Employer Branding and Social Media
(2013) BUSN39 20131Department of Business Administration
- Abstract
- The purpose of the study is to examine how companies are applying employer branding in social media and how these activities affect potential employees’ engagement. Engagement on social media has been analyzed according to the cognitive, emotional and behavioral dimensions using a mixed method content analysis.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3812795
- author
- Karwowski, Klaudia LU and Redey, Viktoria LU
- supervisor
- organization
- course
- BUSN39 20131
- year
- 2013
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Engagement, Employer Branding, Employer Brand, Social Media, Web 2.0, War for Talent
- language
- English
- id
- 3812795
- date added to LUP
- 2013-06-26 09:32:05
- date last changed
- 2013-06-26 09:32:05
@misc{3812795, abstract = {{The purpose of the study is to examine how companies are applying employer branding in social media and how these activities affect potential employees’ engagement. Engagement on social media has been analyzed according to the cognitive, emotional and behavioral dimensions using a mixed method content analysis.}}, author = {{Karwowski, Klaudia and Redey, Viktoria}}, language = {{eng}}, note = {{Student Paper}}, title = {{An Investigation of Engagement in the Context of Employer Branding and Social Media}}, year = {{2013}}, }