Market Trends and Product Development of Tray-Sealed Single Serving Ready Meals in Sweden, Taiwan and China
(2013) MTTM01 20131Packaging Logistics
- Abstract
- The study was conducted by thematic analysis from secondary data such as literatures, reports and website, and ten interviews which respondents’ backgrounds are experts from ready meal and its packaging related areas. The whole paper followed the structure build from the analysis: Servings and portions, Distributions, Ready meal market and its evolution, Consumer perspective, Ready meal packaging and its evolution, trends of ready meal and trends of ready meal packaging. From the results, the current situation, trends of ready meal, and trends of ready meal packaging from each country were summarized. By learning from each other, it identified the opportunities countries to help both the local and foreign clusters to enter a certain... (More)
- The study was conducted by thematic analysis from secondary data such as literatures, reports and website, and ten interviews which respondents’ backgrounds are experts from ready meal and its packaging related areas. The whole paper followed the structure build from the analysis: Servings and portions, Distributions, Ready meal market and its evolution, Consumer perspective, Ready meal packaging and its evolution, trends of ready meal and trends of ready meal packaging. From the results, the current situation, trends of ready meal, and trends of ready meal packaging from each country were summarized. By learning from each other, it identified the opportunities countries to help both the local and foreign clusters to enter a certain country market. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3878712
- author
- Chen, Chun-Ning LU
- supervisor
- organization
- alternative title
- 即食餐的產品發展和市場趨勢:以瑞典、台灣、中國市場為例
- Marknadstrender och produktutveckling av trågförslutna färdigrätter i Sverige, Taiwan och Kina
- course
- MTTM01 20131
- year
- 2013
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Ready Meals, Market Trends, Tray-Seal packaging, Sweden, Taiwan, China
- ISBN
- 978-91-7473-580-2
- language
- English
- id
- 3878712
- date added to LUP
- 2013-07-02 08:39:05
- date last changed
- 2013-07-02 09:11:40
@misc{3878712, abstract = {{The study was conducted by thematic analysis from secondary data such as literatures, reports and website, and ten interviews which respondents’ backgrounds are experts from ready meal and its packaging related areas. The whole paper followed the structure build from the analysis: Servings and portions, Distributions, Ready meal market and its evolution, Consumer perspective, Ready meal packaging and its evolution, trends of ready meal and trends of ready meal packaging. From the results, the current situation, trends of ready meal, and trends of ready meal packaging from each country were summarized. By learning from each other, it identified the opportunities countries to help both the local and foreign clusters to enter a certain country market.}}, author = {{Chen, Chun-Ning}}, isbn = {{978-91-7473-580-2}}, language = {{eng}}, note = {{Student Paper}}, title = {{Market Trends and Product Development of Tray-Sealed Single Serving Ready Meals in Sweden, Taiwan and China}}, year = {{2013}}, }