The Roles of Bloggers in Web 2.0
(2013) BUSN39 20131Department of Business Administration
- Abstract
- This study examine the roles of bloggers in Web 2.0. Blogging is considered to be a fairly new phenomenon and blog authors are increasingly seen as producers of user-generated content wielding influence on both their readers and respective industries. Thus, it is argued that recognizing the different roles assumed by bloggers will shed light on the importance of bloggers and how this may affect marketingpractices.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3878847
- author
- Behmer, Alix LU and Bazlova, Alena
- supervisor
- organization
- course
- BUSN39 20131
- year
- 2013
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Blogging, Roles, Web 2.0, Social media, Marketing communication, Opinion leadership
- language
- English
- id
- 3878847
- date added to LUP
- 2013-06-25 10:14:10
- date last changed
- 2013-09-01 03:39:31
@misc{3878847, abstract = {{This study examine the roles of bloggers in Web 2.0. Blogging is considered to be a fairly new phenomenon and blog authors are increasingly seen as producers of user-generated content wielding influence on both their readers and respective industries. Thus, it is argued that recognizing the different roles assumed by bloggers will shed light on the importance of bloggers and how this may affect marketingpractices.}}, author = {{Behmer, Alix and Bazlova, Alena}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Roles of Bloggers in Web 2.0}}, year = {{2013}}, }