The Effects of Corporate Labeling on the Consumer Attitude towards Premium Private Label Brands – Evidence from Consumers of a German Food Retailer
(2015) BUSN39 20151Department of Business Administration
- Abstract
- The study contributes to existing research on corporate labeling of private label brands (PLs) and on the consumer attitude in the field of consumer behavior, with the focus on premium PLs. Furthermore, managerial contributions support the retailers on their corporate labeling strategy of premium PLs.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/7471147
- author
- Lerch, Anika LU and Preissing, Jana LU
- supervisor
- organization
- course
- BUSN39 20151
- year
- 2015
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Premium Private Label Brands, Retail, Corporate Branding, Consumer Attitude, Consumer Behavior
- language
- English
- id
- 7471147
- date added to LUP
- 2015-06-30 14:32:09
- date last changed
- 2015-06-30 14:32:09
@misc{7471147, abstract = {{The study contributes to existing research on corporate labeling of private label brands (PLs) and on the consumer attitude in the field of consumer behavior, with the focus on premium PLs. Furthermore, managerial contributions support the retailers on their corporate labeling strategy of premium PLs.}}, author = {{Lerch, Anika and Preissing, Jana}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Effects of Corporate Labeling on the Consumer Attitude towards Premium Private Label Brands – Evidence from Consumers of a German Food Retailer}}, year = {{2015}}, }