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Victoria’s Secret: Are Tables Turning in Heaven?

Perpiñá Subiñas, Elsa LU (2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191
Department of Business Administration
Abstract
Whenever you walk into a Victoria’s Secret store, watch the annual runway, or encounter the brand’s angels, you feel like your prayers have been answered and you made it heaven. The brand offers such an exquisite, sexy, and seductive experience to both women and men. It is selling to women the body ideals they aspire to have and to men, the response to their deep desires; however, recently the constitutional visions of beauty and inclusivity have changed drastically. Is Victoria’s Secret’s daydream turning into a never-ending nightmare?
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author
Perpiñá Subiñas, Elsa LU
supervisor
organization
course
BUSN35 20191
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
Victoria's Secret, branding, brand management, brand identity, brand orientation, market orientation, master case series
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8975407
date added to LUP
2019-09-13 09:18:28
date last changed
2019-09-13 09:18:28
@misc{8975407,
  abstract     = {{Whenever you walk into a Victoria’s Secret store, watch the annual runway, or encounter the brand’s angels, you feel like your prayers have been answered and you made it heaven. The brand offers such an exquisite, sexy, and seductive experience to both women and men. It is selling to women the body ideals they aspire to have and to men, the response to their deep desires; however, recently the constitutional visions of beauty and inclusivity have changed drastically. Is Victoria’s Secret’s daydream turning into a never-ending nightmare?}},
  author       = {{Perpiñá Subiñas, Elsa}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Victoria’s Secret: Are Tables Turning in Heaven?}},
  year         = {{2019}},
}