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Airbnb - From authentic hero to mainstream zero

Langhof, Antonia Ursula LU ; Timm, Liz Kira LU and Deuringer, Vivien LU (2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration
Please use this url to cite or link to this publication:
author
Langhof, Antonia Ursula LU ; Timm, Liz Kira LU and Deuringer, Vivien LU
supervisor
organization
course
BUSN35 20201
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9007720
date added to LUP
2020-04-14 16:08:04
date last changed
2020-04-14 16:08:04
@misc{9007720,
  author       = {{Langhof, Antonia Ursula and Timm, Liz Kira and Deuringer, Vivien}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Airbnb - From authentic hero to mainstream zero}},
  year         = {{2020}},
}