Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever

Craven-Matthews, Emma Laurel LU ; Nordlund, Asta and Fouzbi, Zakariae (2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration
Please use this url to cite or link to this publication:
author
Craven-Matthews, Emma Laurel LU ; Nordlund, Asta and Fouzbi, Zakariae
supervisor
organization
course
BUSN35 20211
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
Ben & Jerry's, Unilever, authenticity, brand identity, brand acquisition, brand structure, corporate brands, product brands
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9042493
date added to LUP
2021-03-29 11:05:48
date last changed
2021-03-29 11:05:48
@misc{9042493,
  author       = {{Craven-Matthews, Emma Laurel and Nordlund, Asta and Fouzbi, Zakariae}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever}},
  year         = {{2021}},
}