Publications | LUP Student Papers

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2021
Mark When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever
Craven-Matthews, Emma Laurel ^LU ; Nordlund, Asta and Fouzbi, Zakariae (2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration
- Misc.
2020
Mark How explosive should the launch of the new Samsung Galaxy Note8 be?
Brännström, Tuva ^LU and Siebert, Lara Kristina ^LU (2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration
- Misc.
2015
Mark Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel
Wolte, Fanny ^LU and Georg, Anna-Lena ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)