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- 2021
-
Mark
When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Misc.
- 2020
-
Mark
How explosive should the launch of the new Samsung Galaxy Note8 be?
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
- 2015
-
Mark
Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel
(
- Master (One yr)