When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9042493
- author
- Craven-Matthews, Emma Laurel LU ; Nordlund, Asta and Fouzbi, Zakariae
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20211
- year
- 2021
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- keywords
- Ben & Jerry's, Unilever, authenticity, brand identity, brand acquisition, brand structure, corporate brands, product brands
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 9042493
- date added to LUP
- 2021-03-29 11:05:48
- date last changed
- 2021-03-29 11:05:48
@misc{9042493, author = {{Craven-Matthews, Emma Laurel and Nordlund, Asta and Fouzbi, Zakariae}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever}}, year = {{2021}}, }