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GO HARD OR GO HOME – THE CASE OF VIAGRA

Walde, Julia LU ; Hallin, Camilla LU and Sternberg, Charlotte LU (2022) In Corporate Brand Management and Reputation - MASTER CASE SERIES BUSN35 20221
Department of Business Administration
Please use this url to cite or link to this publication:
author
Walde, Julia LU ; Hallin, Camilla LU and Sternberg, Charlotte LU
supervisor
organization
course
BUSN35 20221
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
patent, trademark, degeneration, generic term, Viagra
publication/series
Corporate Brand Management and Reputation - MASTER CASE SERIES
language
English
id
9079730
date added to LUP
2022-05-18 14:55:24
date last changed
2022-05-18 14:55:24
@misc{9079730,
  author       = {{Walde, Julia and Hallin, Camilla and Sternberg, Charlotte}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{Corporate Brand Management and Reputation - MASTER CASE SERIES}},
  title        = {{GO HARD OR GO HOME – THE CASE OF VIAGRA}},
  year         = {{2022}},
}