Who am I without my stuff?
(2022) BUSN39 20221Department of Business Administration
- Abstract
- In a world where migration has dramatically increased over the last 30 years, migrant
consumers have become an important market actor. When migrant consumers geographically
relocate they potentially experience changes in their identity, while different factors influence
their acculturation to the host culture. Consumer acculturation literature within Consumer
Culture Theory has studied this topic from different angles but one that has not been deeply
analyzed is related to the loss of possessions migrants experience when they relocate. They
cannot take all their belongings with them, having to choose and carry just a few of the most
significant ones. Previous literature has studied how losing possessions is like losing a part of
... (More) - In a world where migration has dramatically increased over the last 30 years, migrant
consumers have become an important market actor. When migrant consumers geographically
relocate they potentially experience changes in their identity, while different factors influence
their acculturation to the host culture. Consumer acculturation literature within Consumer
Culture Theory has studied this topic from different angles but one that has not been deeply
analyzed is related to the loss of possessions migrants experience when they relocate. They
cannot take all their belongings with them, having to choose and carry just a few of the most
significant ones. Previous literature has studied how losing possessions is like losing a part of
the self. For migrants, the loss of belongings leads to experiencing grief that, even though
influences every person to a different extent, has one thing in common: it could potentially
affect their identity. Therefore, this research analyses how the loss of possessions influences
acculturation. Specifically, our findings highlight three ways in which this influence is
present: the loss of possessions causes loss of identity projects, it causes the maintenance of
hobbies and routines to recover familiarity, and it increases the self-awareness of migrant
consumers. We conclude by presenting how these three ways also influence their
consumption choices, we bring to the table the concept of nostalgia, linking value, and global
consumer culture. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9093340
- author
- Nagy, Dóra LU and Bernuy Siancas, Johanna Patricia LU
- supervisor
- organization
- alternative title
- Who am I without my stuff? - Loss of possessions & acculturation of migrant consumers
- course
- BUSN39 20221
- year
- 2022
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- immigration, migrants, acculturation, identity, consumer culture
- language
- English
- id
- 9093340
- date added to LUP
- 2022-06-28 09:56:11
- date last changed
- 2022-06-28 09:56:11
@misc{9093340, abstract = {{In a world where migration has dramatically increased over the last 30 years, migrant consumers have become an important market actor. When migrant consumers geographically relocate they potentially experience changes in their identity, while different factors influence their acculturation to the host culture. Consumer acculturation literature within Consumer Culture Theory has studied this topic from different angles but one that has not been deeply analyzed is related to the loss of possessions migrants experience when they relocate. They cannot take all their belongings with them, having to choose and carry just a few of the most significant ones. Previous literature has studied how losing possessions is like losing a part of the self. For migrants, the loss of belongings leads to experiencing grief that, even though influences every person to a different extent, has one thing in common: it could potentially affect their identity. Therefore, this research analyses how the loss of possessions influences acculturation. Specifically, our findings highlight three ways in which this influence is present: the loss of possessions causes loss of identity projects, it causes the maintenance of hobbies and routines to recover familiarity, and it increases the self-awareness of migrant consumers. We conclude by presenting how these three ways also influence their consumption choices, we bring to the table the concept of nostalgia, linking value, and global consumer culture.}}, author = {{Nagy, Dóra and Bernuy Siancas, Johanna Patricia}}, language = {{eng}}, note = {{Student Paper}}, title = {{Who am I without my stuff?}}, year = {{2022}}, }