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Homo Gamicus

Chevance, Sterenn LU ; Steinsvik, Kornelija LU and Pehrson, Alice LU (2022) BUSN39 20221
Department of Business Administration
Abstract
This study aimed to understand gamers on a deeper level and investigate how certain in-game purchases and avatars can assist gamers with their self-expression. Through 12 semi-structured interviews and the support of two theories, we have been able to understand gamers in-depth.
Popular Abstract
The findings of this study revealed that by customizing their avatar through free content and in-game purchases, players could express traits of their personality in a way they cannot in other circumstances. This study revealed interesting differences between all player types that affect their avatar and how they use in-game purchases. Developers can also use these conclusions to create appealing in-game content and better target gamers.
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author
Chevance, Sterenn LU ; Steinsvik, Kornelija LU and Pehrson, Alice LU
supervisor
organization
alternative title
Homo Gamicus - A qualitative study of gamers' self-expression through avatars and in-game purchases
course
BUSN39 20221
year
type
H1 - Master's Degree (One Year)
subject
keywords
Gaming, In-game purchases, Player Type, Self-Expression, Avatars
language
English
id
9094467
date added to LUP
2022-06-29 16:06:02
date last changed
2022-06-29 16:06:02
@misc{9094467,
  abstract     = {{This study aimed to understand gamers on a deeper level and investigate how certain in-game purchases and avatars can assist gamers with their self-expression. Through 12 semi-structured interviews and the support of two theories, we have been able to understand gamers in-depth.}},
  author       = {{Chevance, Sterenn and Steinsvik, Kornelija and Pehrson, Alice}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Homo Gamicus}},
  year         = {{2022}},
}