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How to Become a Successful Challenger Brand

Owoturo, Moboluwarin LU ; Zhuang, Lefan LU and Hayyu, Geny Pitaloka LU (2023) BUSN21 20232
Department of Business Administration
Abstract
The purpose of this paper is to find the critical success factors of becoming a successful Challenger Brand. This paper aims to analyse the strategies and factors that contribute to the success and failures of these challenger brands. The report examines the importance of market research, customer-centricity, timing, and differentiation as the foundational principles for Challenger Brands to enter and compete successfully in their market.
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author
Owoturo, Moboluwarin LU ; Zhuang, Lefan LU and Hayyu, Geny Pitaloka LU
supervisor
organization
course
BUSN21 20232
year
type
H1 - Master's Degree (One Year)
subject
keywords
Copycat Brand, Leader Brand, Challenger Brand, Imitation
language
English
id
9140998
date added to LUP
2024-03-11 15:57:19
date last changed
2024-03-11 15:57:19
@misc{9140998,
  abstract     = {{The purpose of this paper is to find the critical success factors of becoming a successful Challenger Brand. This paper aims to analyse the strategies and factors that contribute to the success and failures of these challenger brands. The report examines the importance of market research, customer-centricity, timing, and differentiation as the foundational principles for Challenger Brands to enter and compete successfully in their market.}},
  author       = {{Owoturo, Moboluwarin and Zhuang, Lefan and Hayyu, Geny Pitaloka}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{How to Become a Successful Challenger Brand}},
  year         = {{2023}},
}