Publications | LUP Student Papers

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2024
Mark Beyond Skin: Unveiling the Cultural Impact on Ethical Skincare Brand Marketing through a Comparative Case Study
Owoturo, Moboluwarin ^LU and Mendoza, Daniela ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Hennessy to Henny: Brand Hijacking
Owoturo, Moboluwarin ^LU ; Fredmark, Ida Xing ^LU and Papangeli, Dimitra ^LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
- Master (One yr)
2023
Mark How to Become a Successful Challenger Brand
Owoturo, Moboluwarin ^LU ; Zhuang, Lefan ^LU and Hayyu, Geny Pitaloka ^LU (2023) BUSN21 20232
Department of Business Administration
- Master (One yr)