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Bitter Times for Vorarlberg´s favorite Brew: Racism or Heritage?

Bernath, Mirjam Elisabeth LU ; Bernier, Manon LU and Himmelsbach, Charlotte LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
Please use this url to cite or link to this publication:
author
Bernath, Mirjam Elisabeth LU ; Bernier, Manon LU and Himmelsbach, Charlotte LU
supervisor
organization
course
BUSN35 20251
year
type
H1 - Master's Degree (One Year)
subject
keywords
Corporate Brand Identity, Reputation Management, Brand Heritage, Social Justice Issues
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
report number
04-2025
language
English
id
9186914
date added to LUP
2025-03-27 13:21:58
date last changed
2025-03-27 13:21:58
@misc{9186914,
  author       = {{Bernath, Mirjam Elisabeth and Bernier, Manon and Himmelsbach, Charlotte}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Bitter Times for Vorarlberg´s favorite Brew: Racism or Heritage?}},
  year         = {{2025}},
}