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- 2022
-
Mark
Heritage luxury brands in millennial times
- 1st term paper
- 2021
-
Mark
From Champagne showers to the back of the grid: A case study of Williams Racing
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Master (One yr)
-
Mark
Brand heritage – äkta eller illusion? – En kvalitativ studie av hur konsumenter skiljer äkta brand heritage från uppdiktat
- Bach. Degree
-
Mark
The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.
(2021) In The Strategic Brand Management Master Papers BUSN21 20212
Department of Business Administration- Misc.
-
Mark
Esports brand shortcomings and opportunities
- Misc.
-
Mark
The Visit of an Unexpected Friend
- Master (One yr)
- 2020
-
Mark
Positioning the French Goddess, The Citroën DS case
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration- Misc.
-
Mark
Activating Brand Nostalgia: A case study of Cuba Cola and Igloo
(2020) In : LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
- 2019
-
Mark
The effect of Brand Heritage on Luxury Value Perception “European vs. American Approach to Luxury”
- Master (One yr)
- 2015
-
Mark
Varumärkens nya genväg till värde - En studie om heritage branding från ett konsumentperspektiv
- Master (One yr)