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- 2025
-
Mark
Montblanc’s Brand Extension Dilemma: How to preserve heritage in a high-tech world?
(2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration- Master (One yr)
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Mark
Bitter Times for Vorarlberg´s favorite Brew: Racism or Heritage?
(2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration- Master (One yr)
-
Mark
"Established Since...": How Pioneer Brands Use Time in Heritage Branding
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
Constructing the Real: A Study of Brand Authenticity in Swedish Heritage Brands
- Bach. Degree
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Mark
Goodbye Heritage, Hello Stranger
- Master (One yr)
- 2024
-
Mark
Hennessy to Henny: Brand Hijacking
(2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration- Master (One yr)
-
Mark
The Power of Political Branding. A Qualitative Study of Swedish Voters' Perceptions of Political Branding and its Consequences
- Master (One yr)
- 2023
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Mark
Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
- Master (One yr)
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Mark
Building Personal Brand Heritage
- Master (One yr)
-
Mark
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
(2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232
Department of Business Administration- Master (One yr)