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- 2024
-
Mark
Hennessy to Henny: Brand Hijacking
(
- Master (One yr)
-
Mark
The Power of Political Branding. A Qualitative Study of Swedish Voters' Perceptions of Political Branding and its Consequences
(
- Master (One yr)
- 2023
-
Mark
Building Personal Brand Heritage
(
- Master (One yr)
-
Mark
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Master (One yr)
-
Mark
Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
(
- Master (One yr)
- 2022
-
Mark
Heritage luxury brands in millennial times
(
- 1st term paper
- 2021
-
Mark
Brand heritage – äkta eller illusion? – En kvalitativ studie av hur konsumenter skiljer äkta brand heritage från uppdiktat
(
- Bach. Degree
-
Mark
From Champagne showers to the back of the grid: A case study of Williams Racing
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
-
Mark
The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.
2021) In The Strategic Brand Management Master Papers BUSN21 20212(
Department of Business Administration- Misc.
-
Mark
Esports brand shortcomings and opportunities
(
- Misc.