Building Personal Brand Heritage
(2023) BUSN21 20232Department of Business Administration
- Abstract (Swedish)
- The importance of brand history in brand heritage has often been stressed in research. However, it has not been researched how brands can create a brand heritage without making their personal history a focal point of their brand strategy. This paper examines if there is more than one way to conceive brand heritage.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9141062
- author
- Barfus, Emma LU ; Gaetaniello, Giorgia LU and Safaee, Sara
- supervisor
- organization
- course
- BUSN21 20232
- year
- 2023
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- brand heritage, heritage brands, history, brand identity, brand trust, brand loyalty
- language
- English
- id
- 9141062
- date added to LUP
- 2024-03-11 15:50:09
- date last changed
- 2024-03-11 15:50:09
@misc{9141062, abstract = {{The importance of brand history in brand heritage has often been stressed in research. However, it has not been researched how brands can create a brand heritage without making their personal history a focal point of their brand strategy. This paper examines if there is more than one way to conceive brand heritage.}}, author = {{Barfus, Emma and Gaetaniello, Giorgia and Safaee, Sara}}, language = {{eng}}, note = {{Student Paper}}, title = {{Building Personal Brand Heritage}}, year = {{2023}}, }