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- 2025
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Mark
Beyond Brand Trust: Strategic Communication, Platform Dynamics, and Female Users’ Trust-Making in Dating Apps
- Master (Two yrs)
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Mark
From Code to Content: How AI-generated Visual Content Shapes Consumers' Perceived Brand Image
- Master (One yr)
- 2024
-
Mark
Leveraging AI for Enhanced Personal Branding on LinkedIn: Implications of User Engagement and Trust
- Master (One yr)
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Mark
Shifting Paradigms or Strategic Adaptation: Exploring the Impact of Price-Driven E-Commerce Platforms on Traditional Branding Values
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
- 2023
-
Mark
Building Personal Brand Heritage
- Master (One yr)
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Mark
Don't say the "S"word. The Impact of Buzzwords on Brand Trust.
- Misc.
- 2022
-
Mark
AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox
- Master (One yr)
-
Mark
Trust in Brand Activism: A look at self-love campaigns of beauty brands
- Master (Two yrs)
- 2021
-
Mark
The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship
- Master (One yr)
- 2020
-
Mark
Why we trust What we trust
- Master (One yr)