Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

Future business models for hydrogen in Swedish road transportation

Hansson, H. LU ; Särnbratt, M. LU ; Fransson, N. ; Sernhed, K. LU ; Lygnerud, K. LU and Andersson, M. LU orcid (2025) In International Journal of Hydrogen Energy 98. p.554-562
Abstract

Hydrogen has emerged as a potential enabler for reducing emissions in the transport sector. To fully harness its potential, stakeholders must adapt their business models to accommodate future business conditions. In our study, we focused on the Swedish road transportation sector and analyzed potential future conditions that will likely impact business models up to 2045. We outlined existing business models for hydrogen producers and hydrogen refueling station owners using the Business Model Canvas as an analytical framework. By considering policy documents, hydrogen roadmaps, scenario reports, and insights from interviews and workshops with industry experts, we identified key future business conditions. These conditions were categorized... (More)

Hydrogen has emerged as a potential enabler for reducing emissions in the transport sector. To fully harness its potential, stakeholders must adapt their business models to accommodate future business conditions. In our study, we focused on the Swedish road transportation sector and analyzed potential future conditions that will likely impact business models up to 2045. We outlined existing business models for hydrogen producers and hydrogen refueling station owners using the Business Model Canvas as an analytical framework. By considering policy documents, hydrogen roadmaps, scenario reports, and insights from interviews and workshops with industry experts, we identified key future business conditions. These conditions were categorized into four themes: ‘Net-Zero CO2’, ‘Mature Market’, ‘Electricity Price Volatility’, and ‘Heavy-Duty & Long-Haul’. Finally, we applied these conditions to today's business models to propose how future business models for 2045 might evolve. The main differences identified between the current and the future business models were the reduced complexity of the future business model and the opportunity to emphasize additional value offerings to fossil-free hydrogen, since the fossil-free value will be less unique in a future where fossil-free is the norm.

(Less)
Please use this url to cite or link to this publication:
author
; ; ; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Business conditions, Business model canvas, Hydrogen, Hydrogen producer, Hydrogen refueling station, Road transport, Sweden
in
International Journal of Hydrogen Energy
volume
98
pages
9 pages
publisher
Elsevier
external identifiers
  • scopus:85211489376
ISSN
0360-3199
DOI
10.1016/j.ijhydene.2024.11.472
language
English
LU publication?
yes
additional info
Publisher Copyright: © 2024
id
0dbe1cc5-465b-4353-854a-f34a317981da
date added to LUP
2024-12-19 16:25:05
date last changed
2025-04-04 14:20:16
@article{0dbe1cc5-465b-4353-854a-f34a317981da,
  abstract     = {{<p>Hydrogen has emerged as a potential enabler for reducing emissions in the transport sector. To fully harness its potential, stakeholders must adapt their business models to accommodate future business conditions. In our study, we focused on the Swedish road transportation sector and analyzed potential future conditions that will likely impact business models up to 2045. We outlined existing business models for hydrogen producers and hydrogen refueling station owners using the Business Model Canvas as an analytical framework. By considering policy documents, hydrogen roadmaps, scenario reports, and insights from interviews and workshops with industry experts, we identified key future business conditions. These conditions were categorized into four themes: ‘Net-Zero CO<sub>2</sub>’, ‘Mature Market’, ‘Electricity Price Volatility’, and ‘Heavy-Duty &amp; Long-Haul’. Finally, we applied these conditions to today's business models to propose how future business models for 2045 might evolve. The main differences identified between the current and the future business models were the reduced complexity of the future business model and the opportunity to emphasize additional value offerings to fossil-free hydrogen, since the fossil-free value will be less unique in a future where fossil-free is the norm.</p>}},
  author       = {{Hansson, H. and Särnbratt, M. and Fransson, N. and Sernhed, K. and Lygnerud, K. and Andersson, M.}},
  issn         = {{0360-3199}},
  keywords     = {{Business conditions; Business model canvas; Hydrogen; Hydrogen producer; Hydrogen refueling station; Road transport; Sweden}},
  language     = {{eng}},
  month        = {{01}},
  pages        = {{554--562}},
  publisher    = {{Elsevier}},
  series       = {{International Journal of Hydrogen Energy}},
  title        = {{Future business models for hydrogen in Swedish road transportation}},
  url          = {{http://dx.doi.org/10.1016/j.ijhydene.2024.11.472}},
  doi          = {{10.1016/j.ijhydene.2024.11.472}},
  volume       = {{98}},
  year         = {{2025}},
}