The Role of Corporate Branding in a Market Driving Strategy
(2005) In Lund Institute of Economic Research Working Paper Series
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1386666
- author
- Tarnovskaya, Veronika LU ; Elg, Ulf LU and Burt, Steve
- organization
- publishing date
- 2005
- type
- Working paper/Preprint
- publication status
- published
- subject
- in
- Lund Institute of Economic Research Working Paper Series
- issue
- 2
- publisher
- Institute of Economic Research. School of Economics and Management, Lund University
- ISSN
- 1103-3010
- language
- English
- LU publication?
- yes
- id
- 013e3c6f-1f0d-4791-8b61-5c1266d3f2f6 (old id 1386666)
- date added to LUP
- 2016-04-01 15:33:51
- date last changed
- 2018-11-21 20:35:08
@misc{013e3c6f-1f0d-4791-8b61-5c1266d3f2f6, author = {{Tarnovskaya, Veronika and Elg, Ulf and Burt, Steve}}, issn = {{1103-3010}}, language = {{eng}}, note = {{Working Paper}}, number = {{2}}, publisher = {{Institute of Economic Research. School of Economics and Management, Lund University}}, series = {{Lund Institute of Economic Research Working Paper Series}}, title = {{The Role of Corporate Branding in a Market Driving Strategy}}, year = {{2005}}, }