Using brain imaging to measure emotional response to product appearance
Motte, Damien LU
(2009)
4th International Conference on Designing Pleasurable Products and Interfaces - DPPI'09
p.187-198
- Abstract
- Brain imaging systems are a set of techniques that allow visualizing the regions of the brain that are activated when (emotional) stimuli are presented. Their advantage over traditional methods of measuring emotion, like self-reports is that they leave out response biases. This paper presents what brain imaging measurement can do for emotional design. It also reviews the brain imaging studies that have been performed in the field of emotional design. Very few such studies were found, and they were dispersed among different disciplines: design, marketing, advertising, human-computer interaction. One of the results of that investigation is that the complexity of brain imaging systems and of designing adequate experimental setups imply that... (More)
- Brain imaging systems are a set of techniques that allow visualizing the regions of the brain that are activated when (emotional) stimuli are presented. Their advantage over traditional methods of measuring emotion, like self-reports is that they leave out response biases. This paper presents what brain imaging measurement can do for emotional design. It also reviews the brain imaging studies that have been performed in the field of emotional design. Very few such studies were found, and they were dispersed among different disciplines: design, marketing, advertising, human-computer interaction. One of the results of that investigation is that the complexity of brain imaging systems and of designing adequate experimental setups imply that brain imaging be reserved for some very specific purposes, like obtaining the very first impression of a product design. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1789828
- author
- Motte, Damien
LU
- organization
- publishing date
- 2009
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- machine design, physiological measurement, brain imaging, emotional design, emotion measurement, maskinkonstruktion
- host publication
- Proceedings of the 4th International Conference on Designing Pleasurable Products and Interfaces - DPPI'09
- editor
- Guéand, Anne
- pages
- 12 pages
- publisher
- Université de Technologie de Compiègne (UTC)
- conference name
- 4th International Conference on Designing Pleasurable Products and Interfaces - DPPI'09
- conference location
- Compiègne, France
- conference dates
- 2009-10-13 - 2009-10-16
- language
- English
- LU publication?
- yes
- id
- 0b72fa5f-1a63-4110-95a2-01542611b8fd (old id 1789828)
- date added to LUP
- 2016-04-04 11:58:35
- date last changed
- 2022-10-18 02:15:25
@inproceedings{0b72fa5f-1a63-4110-95a2-01542611b8fd,
abstract = {{Brain imaging systems are a set of techniques that allow visualizing the regions of the brain that are activated when (emotional) stimuli are presented. Their advantage over traditional methods of measuring emotion, like self-reports is that they leave out response biases. This paper presents what brain imaging measurement can do for emotional design. It also reviews the brain imaging studies that have been performed in the field of emotional design. Very few such studies were found, and they were dispersed among different disciplines: design, marketing, advertising, human-computer interaction. One of the results of that investigation is that the complexity of brain imaging systems and of designing adequate experimental setups imply that brain imaging be reserved for some very specific purposes, like obtaining the very first impression of a product design.}},
author = {{Motte, Damien}},
booktitle = {{Proceedings of the 4th International Conference on Designing Pleasurable Products and Interfaces - DPPI'09}},
editor = {{Guéand, Anne}},
keywords = {{machine design; physiological measurement; brain imaging; emotional design; emotion measurement; maskinkonstruktion}},
language = {{eng}},
pages = {{187--198}},
publisher = {{Université de Technologie de Compiègne (UTC)}},
title = {{Using brain imaging to measure emotional response to product appearance}},
url = {{https://lup.lub.lu.se/search/files/5898505/1789861.pdf}},
year = {{2009}},
}