Interior aesthetics: an experience-focused approach for the design of brand-specific automotive identity
(2011) In International Journal of Vehicle Design 55(2-4). p.278-303- Abstract
- In this research, two objectives were pursued. Firstly, to develop an experience-focused approach to design, based on a framework for perceptual product experience, and, secondly, to test and verify the proposed methodology through an interior design study of the Hulme.F1 supercar. In the process, experience design criteria were developed, which served creative and evaluative purposes. The final design proposal was assessed by an external lead user group through a subjective qualitative-quantitative survey study. The evaluation suggested that targeted design intentions were successfully met with respect to visual product brand identity as well as visual-aesthetic coherence between interior and exterior design.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/2065459
- author
- Warell, Anders LU and Young, Kenneth
- organization
- publishing date
- 2011
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- aesthetics, automotive design, brand, core values, design method, design process, evaluation, interior design, perceptual product, experience, validation, visual product identity
- in
- International Journal of Vehicle Design
- volume
- 55
- issue
- 2-4
- pages
- 278 - 303
- publisher
- Inderscience Publishers
- external identifiers
-
- wos:000293537800010
- scopus:79958245959
- ISSN
- 1741-5314
- DOI
- 10.1504/IJVD.2011.040587
- language
- English
- LU publication?
- yes
- id
- e65cae44-f466-43d7-af44-93598c91a6bf (old id 2065459)
- date added to LUP
- 2016-04-01 11:04:33
- date last changed
- 2022-01-26 05:10:45
@article{e65cae44-f466-43d7-af44-93598c91a6bf, abstract = {{In this research, two objectives were pursued. Firstly, to develop an experience-focused approach to design, based on a framework for perceptual product experience, and, secondly, to test and verify the proposed methodology through an interior design study of the Hulme.F1 supercar. In the process, experience design criteria were developed, which served creative and evaluative purposes. The final design proposal was assessed by an external lead user group through a subjective qualitative-quantitative survey study. The evaluation suggested that targeted design intentions were successfully met with respect to visual product brand identity as well as visual-aesthetic coherence between interior and exterior design.}}, author = {{Warell, Anders and Young, Kenneth}}, issn = {{1741-5314}}, keywords = {{aesthetics; automotive design; brand; core values; design method; design process; evaluation; interior design; perceptual product; experience; validation; visual product identity}}, language = {{eng}}, number = {{2-4}}, pages = {{278--303}}, publisher = {{Inderscience Publishers}}, series = {{International Journal of Vehicle Design}}, title = {{Interior aesthetics: an experience-focused approach for the design of brand-specific automotive identity}}, url = {{http://dx.doi.org/10.1504/IJVD.2011.040587}}, doi = {{10.1504/IJVD.2011.040587}}, volume = {{55}}, year = {{2011}}, }