Designing Rites to Re-Enchant Secularised Society: Cases from Contemporary Sweden
Hornborg, Anne-Christine LU
(2011)
4.
p.671-691
- Abstract
- Detraditionalization in late modernity has both affected traditional religion and the domain of clinical therapy. New varieties of spiritualized therapy are rapidly increasing in contemporary Sweden, typical of which is to have added healing rhetoric to their agenda, such as "find your inner self" or "develop your inner potential". Four common denominators seem to guide these practices: self-made leaders, individual-centered rites, realization of one’s Self, and intense emotions. We might also add a fifth aspect: profit. Rites have become a commodity and are sold as liberating practices for burnt-out souls or for people in pursuit of self-realization.
Sweden, which is said to be one of the most secularized societies in the world,... (More) - Detraditionalization in late modernity has both affected traditional religion and the domain of clinical therapy. New varieties of spiritualized therapy are rapidly increasing in contemporary Sweden, typical of which is to have added healing rhetoric to their agenda, such as "find your inner self" or "develop your inner potential". Four common denominators seem to guide these practices: self-made leaders, individual-centered rites, realization of one’s Self, and intense emotions. We might also add a fifth aspect: profit. Rites have become a commodity and are sold as liberating practices for burnt-out souls or for people in pursuit of self-realization.
Sweden, which is said to be one of the most secularized societies in the world, instead has allowed the public domain to be colonized by new, spiritualized practices. Sold as therapy, the services of new spiritual leaders offer anti-stress techniques to prevent burnout, or leaders are trained to develop their leadership in coaching activities. The new rites,which in the 1970s would have been classified as New Age and restricted to the private domain, are thus becoming integrated into the public domain of Swedish society. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/2117175
- author
- Hornborg, Anne-Christine
LU
- organization
- publishing date
- 2011
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- New spiritual practices, therapy, coaching activities, commodification of rites
- host publication
- Reflexivity, Media, Design and Visuality
- editor
- Ahn, Gregor and Michaels, Axel
- volume
- 4
- pages
- 671 - 691
- publisher
- Harrassowitz Verlag
- ISBN
- 978-3447062046
- language
- English
- LU publication?
- yes
- additional info
- The information about affiliations in this record was updated in December 2015. The record was previously connected to the following departments: Centre for Theology and Religious Studies (015017000)
- id
- 464709a6-3ad8-4dfd-a3cd-4f19de6ffe40 (old id 2117175)
- date added to LUP
- 2016-04-04 10:27:57
- date last changed
- 2021-12-02 11:20:55
@inbook{464709a6-3ad8-4dfd-a3cd-4f19de6ffe40,
abstract = {{Detraditionalization in late modernity has both affected traditional religion and the domain of clinical therapy. New varieties of spiritualized therapy are rapidly increasing in contemporary Sweden, typical of which is to have added healing rhetoric to their agenda, such as "find your inner self" or "develop your inner potential". Four common denominators seem to guide these practices: self-made leaders, individual-centered rites, realization of one’s Self, and intense emotions. We might also add a fifth aspect: profit. Rites have become a commodity and are sold as liberating practices for burnt-out souls or for people in pursuit of self-realization.<br/><br>
Sweden, which is said to be one of the most secularized societies in the world, instead has allowed the public domain to be colonized by new, spiritualized practices. Sold as therapy, the services of new spiritual leaders offer anti-stress techniques to prevent burnout, or leaders are trained to develop their leadership in coaching activities. The new rites,which in the 1970s would have been classified as New Age and restricted to the private domain, are thus becoming integrated into the public domain of Swedish society.}},
author = {{Hornborg, Anne-Christine}},
booktitle = {{Reflexivity, Media, Design and Visuality}},
editor = {{Ahn, Gregor and Michaels, Axel}},
isbn = {{978-3447062046}},
keywords = {{New spiritual practices; therapy; coaching activities; commodification of rites}},
language = {{eng}},
pages = {{671--691}},
publisher = {{Harrassowitz Verlag}},
title = {{Designing Rites to Re-Enchant Secularised Society: Cases from Contemporary Sweden}},
volume = {{4}},
year = {{2011}},
}