Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework
(2022) p.80-89
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/263c7097-fa32-4f8b-9771-f8f225da2f91
- author
- Saha, Victor ; Mani, Venkatesh ; Goyal, Praveen and Hollebeek, Linda LU
- publishing date
- 2022-03-11
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- host publication
- Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications - Theory, Practice and Ethical Implications
- editor
- Markovic, Stefan ; Gyrd-Jones, Richard ; von Wallpach, Sylvia and Lindgreen, Adam
- pages
- 80 - 89
- publisher
- Edward Elgar Publishing
- external identifiers
-
- scopus:85198605658
- ISBN
- 9781839105425
- 9781839105418
- DOI
- 10.4337/9781839105425
- language
- English
- LU publication?
- no
- id
- 263c7097-fa32-4f8b-9771-f8f225da2f91
- date added to LUP
- 2023-02-24 12:36:48
- date last changed
- 2024-10-17 12:53:42
@inbook{263c7097-fa32-4f8b-9771-f8f225da2f91, author = {{Saha, Victor and Mani, Venkatesh and Goyal, Praveen and Hollebeek, Linda}}, booktitle = {{Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications}}, editor = {{Markovic, Stefan and Gyrd-Jones, Richard and von Wallpach, Sylvia and Lindgreen, Adam}}, isbn = {{9781839105425}}, language = {{eng}}, month = {{03}}, pages = {{80--89}}, publisher = {{Edward Elgar Publishing}}, title = {{Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework}}, url = {{http://dx.doi.org/10.4337/9781839105425}}, doi = {{10.4337/9781839105425}}, year = {{2022}}, }