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Depolarizing American voters : Democrats and Republicans are equally susceptible to false attitude feedback

Strandberg, Thomas LU ; Olson, Jay A. ; Hall, Lars LU ; Woods, Andy and Johansson, Petter LU (2020) In PLoS ONE 15(2).
Abstract

American politics is becoming increasingly polarized, which biases decision-making and reduces open-minded debate. In two experiments, we demonstrate that despite this polarization, a simple manipulation can make people express and endorse less polarized views about competing political candidates. In Study 1, we approached 136 participants at the first 2016 presidential debate and on the streets of New York City. Participants completed a survey evaluating Hillary Clinton and Donald Trump on various personality traits; 72% gave responses favoring a single candidate. We then covertly manipulated their surveys so that the majority of their responses became moderate instead. Participants only noticed and corrected a few of these... (More)

American politics is becoming increasingly polarized, which biases decision-making and reduces open-minded debate. In two experiments, we demonstrate that despite this polarization, a simple manipulation can make people express and endorse less polarized views about competing political candidates. In Study 1, we approached 136 participants at the first 2016 presidential debate and on the streets of New York City. Participants completed a survey evaluating Hillary Clinton and Donald Trump on various personality traits; 72% gave responses favoring a single candidate. We then covertly manipulated their surveys so that the majority of their responses became moderate instead. Participants only noticed and corrected a few of these manipulations. When asked to explain their responses, 94% accepted the manipulated responses as their own and rationalized this neutral position accordingly, even though they reported more polarized views moments earlier. In Study 2, we replicated the experiment online with a more politically diverse sample of 498 participants. Both Clinton and Trump supporters showed nearly identical rates of acceptance and rationalization of their manipulated-to-neutral positions. These studies demonstrate how false feedback can powerfully shape the expression of political views. More generally, our findings reveal the potential for open-minded discussion even in a fundamentally divided political climate.

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author
; ; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
PLoS ONE
volume
15
issue
2
article number
e0226799
publisher
Public Library of Science (PLoS)
external identifiers
  • scopus:85079048410
  • pmid:32023249
ISSN
1932-6203
DOI
10.1371/journal.pone.0226799
language
English
LU publication?
yes
id
2b1b968b-558d-42e3-89e2-a8e8d28811eb
date added to LUP
2020-02-17 15:47:35
date last changed
2024-06-26 10:53:32
@article{2b1b968b-558d-42e3-89e2-a8e8d28811eb,
  abstract     = {{<p>American politics is becoming increasingly polarized, which biases decision-making and reduces open-minded debate. In two experiments, we demonstrate that despite this polarization, a simple manipulation can make people express and endorse less polarized views about competing political candidates. In Study 1, we approached 136 participants at the first 2016 presidential debate and on the streets of New York City. Participants completed a survey evaluating Hillary Clinton and Donald Trump on various personality traits; 72% gave responses favoring a single candidate. We then covertly manipulated their surveys so that the majority of their responses became moderate instead. Participants only noticed and corrected a few of these manipulations. When asked to explain their responses, 94% accepted the manipulated responses as their own and rationalized this neutral position accordingly, even though they reported more polarized views moments earlier. In Study 2, we replicated the experiment online with a more politically diverse sample of 498 participants. Both Clinton and Trump supporters showed nearly identical rates of acceptance and rationalization of their manipulated-to-neutral positions. These studies demonstrate how false feedback can powerfully shape the expression of political views. More generally, our findings reveal the potential for open-minded discussion even in a fundamentally divided political climate.</p>}},
  author       = {{Strandberg, Thomas and Olson, Jay A. and Hall, Lars and Woods, Andy and Johansson, Petter}},
  issn         = {{1932-6203}},
  language     = {{eng}},
  number       = {{2}},
  publisher    = {{Public Library of Science (PLoS)}},
  series       = {{PLoS ONE}},
  title        = {{Depolarizing American voters : Democrats and Republicans are equally susceptible to false attitude feedback}},
  url          = {{http://dx.doi.org/10.1371/journal.pone.0226799}},
  doi          = {{10.1371/journal.pone.0226799}},
  volume       = {{15}},
  year         = {{2020}},
}