Nudging generosity : Choice architecture and cognitive factors in charitable giving
(2018) In Journal of Behavioral and Experimental Economics 74. p.139-145- Abstract
In an experimental setup we investigate the effect of two different choice architectures on donation decisions. In the treatment group, subjects can either specify a charity of their choice, or select one from a list of five well-known charities; in the control group we do not provide a list. In a sample of 869 subjects we find a large treatment effect: Offering a list of default charities doubles the fraction of donors, as well as the revenue for charities. We find that the treatment intervention particularly affects subjects who tend to make intuitive choices.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/51c8c132-50b9-4cc9-9089-570fd6a2c759
- author
- Schulz, Jonathan F. ; Thiemann, Petra LU and Thöni, Christian
- organization
- publishing date
- 2018-06-01
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Affective reactions, Charitable giving, Choice architecture, Defaults, Donation
- in
- Journal of Behavioral and Experimental Economics
- volume
- 74
- pages
- 7 pages
- publisher
- Elsevier
- external identifiers
-
- scopus:85046736413
- ISSN
- 2214-8043
- DOI
- 10.1016/j.socec.2018.04.001
- language
- English
- LU publication?
- yes
- id
- 51c8c132-50b9-4cc9-9089-570fd6a2c759
- date added to LUP
- 2018-05-23 12:54:42
- date last changed
- 2022-04-02 00:22:10
@article{51c8c132-50b9-4cc9-9089-570fd6a2c759, abstract = {{<p>In an experimental setup we investigate the effect of two different choice architectures on donation decisions. In the treatment group, subjects can either specify a charity of their choice, or select one from a list of five well-known charities; in the control group we do not provide a list. In a sample of 869 subjects we find a large treatment effect: Offering a list of default charities doubles the fraction of donors, as well as the revenue for charities. We find that the treatment intervention particularly affects subjects who tend to make intuitive choices.</p>}}, author = {{Schulz, Jonathan F. and Thiemann, Petra and Thöni, Christian}}, issn = {{2214-8043}}, keywords = {{Affective reactions; Charitable giving; Choice architecture; Defaults; Donation}}, language = {{eng}}, month = {{06}}, pages = {{139--145}}, publisher = {{Elsevier}}, series = {{Journal of Behavioral and Experimental Economics}}, title = {{Nudging generosity : Choice architecture and cognitive factors in charitable giving}}, url = {{http://dx.doi.org/10.1016/j.socec.2018.04.001}}, doi = {{10.1016/j.socec.2018.04.001}}, volume = {{74}}, year = {{2018}}, }